
In an article written by Randall Stross, he talks about the way Yelp works, and how it is overtaking Zagat as the best source for reviews. In my personal experience, I not only use Yelp more, but I trust it more than Zagat. Instead of trusting ratings by so-called experts, I choose to trust Yelpers.
Similar to Yelp, TripAdvisor is another online review community that helps out with travel plans, hotels, and airfare. As sites like this continue to debut and provide free services, the need for pay services will continue to dwindle. Zagat, travel agents and many others might find themselves out of customers and out of a job.