As search engines become more advanced, adding more content to search results, web analytics companies must get more creative. In this article, Laurie Sullivan talks about the changing landscape in online search. Furthermore, the introduction and outside the box thinking of Bing has added a new competitor to what was previously known as the Google vs Noone fight. Web analytics can't just count web clicks anymore, but instead must focus on more detailed (but better indicators) of web traffic. Hover-overs, bounces and a slew of other items, may give more info about how well your website is actually performing.
Unfortunately, for many of us (especially in the blogger community), we don't have the funds necessary to measure such fancy variables. Sure, we have google analytics, which is a great, easy-to-use and good program but wouldn't it be better if I could get a sense of which articles stay up on a viewer's screen? This way I could alter my articles to my reader's preferences.
I think in the next few years web analytics will be able to tell us more and more about what viewers are looking at and how successful your website really is.
ReplyDeleteMaybe they could even tell us which part of the page (text wise) people are looking at most. That would be extremely helpful!
ReplyDeleteI agree with linsey I think in the next few years maybe even sooner you will be able to get much more feed back as to what people are doing on your site.
ReplyDelete